A type of nicotinic acid, somewhat similar in structure to niacin. It can draw blood flow to the surface of the skin when applied topically, and it can widen the blood vessels (an effect known as vasodilation).

Benzyl nicotinate may enhance sensitivity and create a mild warming sensation, and it is also useful as a topical pain reliever. It is considered a safe ingredient in personal lubricants.

Because benzyl nicotinate can widen the blood vessels, people with blood pressure disorders should consult their physicians before using products that contain this substance.